# Reports

Reports answers the question every pastor actually asks — **is your church connecting
with people?** — instead of a pile of generic charts. Visible to Administrator and Coordinator roles
only, since it includes giving figures.

## Quick answers, always for this month

Five numbers at the top, each answering one specific question:

- **First-time visitors this month** — with a comparison to last month.
- **Received follow-up** — what share of this month's first-time visitors have actually
  been contacted (a call, message, WhatsApp, visit — anything logged in [Visitors](#/visitors)).
- **Now attending regularly** — of everyone who started as a visitor and later became a
  member, how many are actually showing up: at least two "present" check-ins in the last
  60 days. This is different from conversion below — a name can convert to membership
  without actually attending; this counts who's really there.
- **Volunteers serving 3+ times/month** — how many people are carrying more than their
  fair share on the rotas this month.
- **Visitor → member conversion** — of visitors who first came 30 days ago or longer
  (giving them enough time to decide), what share have become members.

## Trends, with a period to choose

Below the quick answers, three cards you can switch between **6 / 12 / 24 months**:

- **Average attendance** — not a raw count of check-ins, but people per gathering:
  events, ministry activities and small-group meetings are each counted as one session,
  and the number is the average present per session, by month.
- **Growing groups** — which of your small groups have real attendance growth, comparing
  their own recent meetings to their earlier ones (a group that meets twice a month gets
  a fair comparison, not a rigid calendar split). Shows nothing until a group has at least
  a couple of logged meetings.
- **Giving** — net giving (income minus expenses), by month, converted into your church's
  default currency the same way the [Finance Dashboard](#/finance) does.

The comparison badge under Average attendance and Giving always measures the period
you're viewing against the same length of time right before it — on 12 months, that's
this year's total against the year before, not a single earlier month.

## Why a card might look empty

Reports needs real history to answer a question — a church just getting started, or one
that hasn't used a particular feature yet (recording attendance, logging visitor
follow-ups, taking rotas), will see that card empty or show "—" until there's enough
data. This isn't an error; it fills in as you use the app.

## Export, print or email

The buttons at the top of Reports share what you see:

- **Export** downloads a spreadsheet file (CSV) with the five numbers, the month-by-month
  values of each chart and the growing groups.
- **Print** prints the page (choose "Save as PDF" in the print window for a PDF).
- **Email** opens your own email app with the report written out, so you choose who gets it.

## What's not built yet

History beyond 24 months for the trend cards, and any automated "send me this monthly"
email.